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IndustryGamers reports that, according to one analyst, EA are looking to get 2 million subscribers when Star Wars: The Old Republic releases next year:
Between major successes like Dragon Age and Old Republic MMO is the “largest ever development project, period, in the history of the company,” and it’s quite clear that expectations for this title are huge.
Sterne Agee analyst Arvind Bhatia recently came away from a meeting with EA and reported that although “earnings are somewhat depressed due to ongoing expenses of the Star Wars MMO, management has high hopes for this and believes 2M+ subs is possible.” He added that a little over 1 million subscribers is needed to reach the break-even point, but the ultimate goal is to get several million subscribers.
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