In what amounts to a bit of publisher houscleaning, Electronic Arts has announced that it has entered into a new agreement with LucasArts that basically has EA taking over most of the publishing and marketing duties for the MMO LucasArts will continue to collaborate with EA and the game’s developer BioWare on the “design and marketing” for the game in addition to LucasArts’ basic role as the licensor of the Star Wars property itself. Financial of this new deal were not disclosed. 1x4i30
BioWare and LucasArts first entered into an agreement to collaborate on game itself was announced in October 2008.
EA and Lucasfilm Ltd, announced today an updated global publishing agreement for the highly anticipated massively multiplayer online videogame Star Wars: The Old Republic. With this new agreement, certain publishing, marketing and distribution responsibilities previously designated to LucasArts will shift to EA, so that all publishing, marketing and distribution responsibilities can be centralized for efficiency. Lucasfilm will continue serving as a key partner, collaborating on design and marketing, and as a licensor of the property. Star Wars: The Old Republic is designed to redefine the MMO category by introducing BioWare’s signature storytelling and rich, emotional human performances to the genre. Financial were not disclosed.
Star Wars combat.
Update: Here’s a statement from Ray Muzyka, who made the original announcement (via Joystiq: )
