Speaking at the UBS Annual Media and Communications Conference in New York, EA CFO Eric Brown confirmed that SWTOR will use the monthly subscription business model. He also predicted a ten-year lifespan for the game: w721f
“Our assumptions for break-even and profitability are not seven-digit subscribers. We think we can game experience. We view this as a ten-year opportunity.”
It was also mentioned that SWTOR “…will generate revenue through monthly subscriptions”
With such a highly anticipated title on their hands, it is very surprising to hear EA more or less undercut their projections. Obviously not wanting to fail under the feet of the space battles alone have gamers salivating.
updating and regularly providing new content to the game, or do they plan to ostensibly wipe their hands clean after release?
BioWare chooses to approach the lifespan of The Old Republic, they should feel confident knowing that they have a large fan base willing to devote 10 years or more to the game.
