According to Wedbush Securities analyst – Michael Pachter, the development costs of Star Wars: The Old Republic, could exceed $80 million, especially if you factor in all the marketing and distribution costs. 1d1o6f
“The contribution from the game was in development for over four years, with an estimated 200 full-time developers working on it, we estimate that EA’s investment exceeds $80 million,”
EA has mentioned that it doesn’t need a whole lot of subscribes to make all that profit back and by Pachter who still believes the game will be profitable for EA in the long-run. “We estimate that EA will cover its direct operating costs and break even at 500,000 subscribers.”