SWTOR to Model WoW for Launch Strategy 4s5y6c

The delay in SWTOR has an intended launch with a strong focus on the initial player base. They would rather limit this number and give better service to a smaller demographic than try to reach too many people at once, this diluting the experience overall for everyone.
“”We’ve actually studied WoW pretty carefully,” CFO Eric Brown said at the Citi 2011 Tech Conference on Wednesday.

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“”We spent a lot of time studying the first twelve months or so of WoW, and just to be clear here, when they initially launched, they did not launch in dual geographies. They went North America only.””

Gamasutra covers more from Brown on the topic:
“”We really want to make sure that the first group of s into Star Wars has the best experience,” he said.

“For example, when they log on, they have instant access. [Even] when they’re playing in a densely-populated world, the bandwidth and response time is excellent. So quality of service is really important to us.”

This is apparently so important to BioWare that it influenced their decision to limit the number of made available. This is all meant to be an effort to be sure initial customers get the best experience they possibly can from the game.