Star Wars Commander Soars in China 3r4j4l

other starwars games

Chinese Star Wars as much as we do. 5hb5d

Venture Beat goes on to explain a little more about this:

Licensed from Disney, CMGE (China Mobile market in the $30 billion mobile gaming industry.

The Chinese mobile game market is about 51.4 billion renminbi, or about $7.8 billion, and it has more than 396 million s, according to market researcher Dataeye. Ever month, more than 1,000 mobile games are released in China.

Part of the reason for the success is that CMGE and Disney launched a big Star Wars transmedia marketing campaign in China just as Star Wars: The Disney added The Force Awakens content to the the strategy game (even if it takes place in the period of the original trilogy).

That is quite impressive if you really think about it. Disney is trusting CMGE to act as a partner to distribute to an entire new culture of people. It really expands Disney’s reach on the world but it also shows that they are not afraid to let the experts handle it when it comes to expanding to the overseas markets. Together they can create more great games for the Chinese market. It’s a win-win.

Lisa Clark 1js50

Lisa has been an avid gamer since she was old enough to hold her first controller and a game writer for more than a decade. A child of the Nintendo generation, she believes they just don’t make games like they used to but sometimes, they make them even better! While consoles will always be her first love, Lisa spends most of her gaming time on the PC these days- on MMOs and first-person shooters in particular.