EA’s Annual Report in the form of its Form 10-K filed with the SEC this week talks a bit about gaining more attention? swtoreconomics had some opinions to share on the matter and we think you’ll find it interesting too: 4w5g1e
entire 97 page report regarding Star Wars: The Old Republic specifically:
For fiscal year 2016, service and other revenue was $1,899 million, primarily driven by FIFA Ultimate Team and Star Wars: The Old Republic. Service and other revenue for fiscal year 2016 decreased $48 million, or 2 percent, as compared to fiscal year 2015. This decrease was driven by a $421 million decrease primarily from Titanfall and Battlefield 4 . This decrease was partially offset by a $373 million increase primarily from the Madden NFL franchise, Need for Speed 2015 and SimCity BuildIt.
He goes on to changed from its origins but I think for many players, the changes are overall good. Regardless of your personal feelings, one thing remains certain: they have found the path to profit.