How non-paying players can positively impact a game’s success 1p5711

Since James Ohlen and the recent EA investor’s call are positive. 4g5n13

Free-to-play might not be such a bad thing after all!

A new article over at Gamasutra.com, argues that non-paying players, actually help the growth of such games. The author of the article cites three F2P players help bring in other new players that eventually will turn into subscribers,  they show their appreciation in ways that help promote the game and they serve as good target audience for advertising.